3: How a Blog Comes to Life Without a Plan
How a blog starts when you have no plan – and why that’s exactly what makes your voice real. Read on and discover your own creative chaos.
— Jutta
An invitation for everyone who can't stay organized
It usually starts like this:
I’m sitting in my favorite café, no clue what today’s contemplation will be.
No topic, no goal. Just a mild coffee, quiet voices, something funky in the background.
But I already know: something will come.
And I’m looking forward to it.
One thought lights up.
I write the first sentence. Then the second...
And suddenly, I’m in the middle of it.
Why no plan might be your best plan
Yes, I’ve tried it.
Editorial calendars, content categories, beautiful Notion boards.
And every single time – I lost myself in it.
Because what I really want to say only shows up while I’m writing.
And because my mind is always wandering – writing is the only way to make it stay.
Structure kills the writing flow
Sometimes I sit for minutes, drifting, dreaming, distracted.
And then I find my way back.
Back to the last sentence.
And just like that: I’m back in the flow.
The red thread appears as you follow it
My texts start messy.
A wild pile of thoughts.
The famous red thread? It never shows up at the beginning.
The more I try to pull on it, the more it tangles.
But if I follow where the writing wants to go –
the thread slowly starts to reveal itself.
Unfolding in its own weird logic.
Perfectionism keeps your words locked away
What I’ve learned:
I can spend a week polishing a post –
and still never publish it.
I have plenty of those.
Well-crafted. Deep.
And completely forgotten.
Because the moment passed.
The energy was gone.
So now I do it differently:
Eyes closed. Hit publish.
Otherwise, I’ll delete it.
Or shred it (literally – I’ve done that).
Writing is how I trick my mind to stay present
My brain is a wanderer,
always wants to run.
Anywhere but here.
But when I write – it stays.
It thinks it’s still thinking…
but actually, it’s staying on track.
With the topic.
With me.
It’s the only time we’re working together.
Cafés are where my creativity wakes up
At home? No chance.
Too many distractions.
Dishes to do. Random tasks.
The day slips through my fingers –
and I never even touch my contemplation.
After too many days like that, I feel off.
Like something’s missing, but I can’t say what.
Until I sit down again.
In a café.
Among strangers.
With time and space to write.
Then I remember what I was missing.
I hang out in coffeeshops for hours.
Sometimes twice a day.
Anywhere in the world.
Because this is my trick.
This is how I outsmart myself.
Writing untangles everything swirling in my head
I can stew on a thought for days.
Round and round in my head.
And then I write it down.
And suddenly, it gets quiet.
It’s like the discomfort was only there
to get me to let it out.
Funny enough –
I only see the pattern clearly
now, while writing this.
Haha.
Final thought: Blogging is thinking out loud
A blog without a plan isn’t a project.
It’s a process.
A self-conversation with the mic turned on.
And now, with an audience?
Well then...
Hi there 👋
🔜 Coming Soon: “Blogging Off the Track” – A PDF for the Offbeat Souls
A PDF for those who never fit in – but still have something to say
🔻 If you often feel like you're off the track...
And still want to write. Or maybe because of that.
Then I’ve got something for you:
👉 Blogging Off the Track – a PDF for those who were never meant to fit in.
(Coming soon – sign up to be the first to get it.)
🖋️ A few pages on writing without strategy, thinking in real time,
and why your style isn’t a flaw – it’s your path.
Jutta